Founder/CEO at Snownotes.co — the AI-native note taking app — and Sirap.io — next-gen SaaS tools that help teams stay agile and nimble, yet structured and organized. Previously, I was an Associate Partner, Design & Innovation at Bain & Company, providing leadership in design, user experience, innovation, and digital strategy. Before that, I was at McKinsey & Company and Fjord, both in New York City. For many years, I was a Full Professor of Human-Computer Interaction at Umeå University, Sweden, and associated with Interactive Institute and Umeå Institute of Design. This site contains selected samples of my work as well as my blog, my academic publications, and a bio. My work at Bain & Company (2018-2022), McKinsey & Company (2016-2018) and Fjord (2015-2016) can't be shown in public because of IP rights, NDAs, and such. Please contact me or stalk me on LinkedIn and Twitter for full resume and portfolio.